Staying Knowledable

Webinars

Join Small Giants for their weekly Webinar series.

April 15

Topic: Top Trends in Internal Communication
Time: 10:00 AM – 11:30 AM PDT

These times have required us to rapidly shift in how we operate and communicate with our employees who are now dispersed and working remotely. Most likely, you’ve never created an internal communication plan for an environment such as this. Your company’s communication methods may not have been your number one priority because you were busy growing, focusing on pursuits or building your business. However, effective internal communication is now more important than ever and it is not too late to bring your team up to speed on the top internal communication trends and tools.

To have effective communications it is important to understand communication methods, models and available technologies. In this webinar, you will learn about internal communication and how to improve operational efficiency and maintain a strong culture in this rapidly changing environment.

Key takeaways include:

  • Basic model of communication
  • Team-member analysis to determine how to deliver the right info at the right time
  • Understanding and tailoring your methods to different individual’s communication styles
  • Visual aids and assignment (RACI) matrix

Key Takeaways:

  • How to post effectively on different platforms – LinkedIn, Facebook, Twitter, Instagram
  • Building a strategic social media content calendar
  • How to track the effectiveness of your posts
  • Common social media pitfalls and how to avoid them
  • Create content that your audience wants to engage with
Register Today

April 22

Topic: Engaging with your Target Audience
Time: 10:00 AM – 11:00 AM PDT

Presented by Jenn White | Marketing Manager & Kimberly Werner | Director of Marketing & Social Media

Social media is a key part of marketing and business development across all industries. Statistics show that 60 percent of buyers check professional services through social media pages before deciding to engage with a business. Right now, your target audience is spending more time on their devices browsing social media platforms than at any other time. Now is the time to get your message in front of them and effectively engage with clients and prospects. You may be wondering what you should be posting, how often, and on what platforms? Is social media really necessary for my business right now?

This webinar will help answer some of those questions as we all navigate these uncertain times together and creatively find new ways to communicate with our customers. Although social media as a marketing tool is not new and should be a strategic part of your marketing plan, revising your messaging and content can be difficult right now.

April 29

Topic: Using Visual Media to Elevate your Marketing
Time: 10:00 AM – 11:30 AM PDT

Presented by Jerry Chen | Visual Media Photographer & Kaden Buchannan | Senior Visual Media Specialist

May 6

Topic: Branding & How it Lives
Time: 10:00 AM – 11:30 AM PDT

Presented by Jana Berrelleza | Art Director & Kaden Buchanan | Senior Visual Media Specialist

May 13

Topic: InDesign Basics for the AEC Marketer
Time: 10:00 AM – 11:30 AM PDT

Presented by Kirsten Anderson | Senior Graphic Designer

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